In 2020 RMIT extended their strategic sports partnership with Melbourne Renegades which was initiated in 2019. The partnership offers various integration opportunities for RMIT students to work with the Renegades and create marketing content which will be broadcasted to countries that celebrate cricket such as Australia, India, Sri Lanka, Pakistan and many more.
I am the lead content creator and the director for the campaign. I lead a team of 3 videographers and photographers to capture various content from the integrations to create individual marketing assets for 7 different study programs in the university. This campaign is one of the largest media integrations for the university.